Bootstrapping 101 is for existing and wannabe small business owners.

It also is for the experienced corporate person who is ready to make the plunge into starting his/her own  business. It emphasizes proven, practical tips requiring little or no money and where and how to get free assistance. It shows entrepreneurs how to grow their business with less money than they thought they needed. It also steers them to free quality advice.

Topics covered include:

        • Cash free ideas on barter, publicity, advertising, the internet, selling, outsourcing, networking, factors
        • Acquiring and keeping customers
        • Places to find free, quality help
        • Maximizing profits through correct pricing
        • Creating and understanding a cash flow statement
        • Non-traditional ways to get money
        • Key factors for entrepreneurial success
        • Selling
        • Building trust
        • Testing
        • Converting fixed costs to convertible ones
        • Case study of a successful start-up

Recent Post from Bob’s Blog


Good Attitude Costs nothing yet…it can lead to Entrepreneurial Success

December 16th, 2015

ATTITUDE The difference between success and failure in most human endeavors can be mental, the attitude of the individual. Of course, knowledge, skill, and talent (and to some extent) resources are important success components.A shortfall or lack of some of these components can be overcome by one’s attitude or mental makeup, which is totally controlled by the individual. This holds true in sports, business, the arts, politics, etc. How many times have we seen the underdog player win over the more talented opponent? The difference is attitude. Here are some attitude attributes to keep in mind in pursuing entrepreneurial success. 1. Have a passion for your business. Work should be fun. Your passion will help you overcome difficult mome[...]

Reps, Bootstrapping, and The Harvard Business School

July 10th, 2015

The below article was published by MANA, the largest Sales Rep association in the country. It shares Professor Gary Naumann's excellent treatise on the Relevance of the R&R, HBS case on its 30th anniversary. Regular readers of Agency Sales magazine know Harvard MBA Bob Reiss as a “super-rep” whose business successes were so innovative that they were featured in a Harvard Business School case study titled “R&R” after the name of Reiss’ rep firm. Decades later, that entrepreneurship case study remains one of Harvard’s top-selling teaching aids used in business school curricula across the globe. Much of Reiss’ successes revolve around his practice of “bootstrapping,” sharing risks and rewards with carefully chosen partners rather [...]

Ideas to Start a New Business or Product

June 11th, 2015

In my many years of speaking to MBA classes and mentoring young people, the question that comes up the most is How Do I Find An Idea to Start a Business! This same question was put forth asking for ideas to create a new product. I believe the answers are the same as for a company with probably less risk involved. There is no simple answer to this question just as there are multiple ways to solve a business problem. There is no one correct answer as your solution will depend on your resources, the experience and knowledge you bring to the table, the seriousness of the problem, which would dictate how much time you have to solve it, etc. That said, let’s shed some light on answering the question. Here’s my approach. List common answers wi[...]