Bootstrapping 101 is for existing and wannabe small business owners.

It also is for the experienced corporate person who is ready to make the plunge into starting his/her own  business. It emphasizes proven, practical tips requiring little or no money and where and how to get free assistance. It shows entrepreneurs how to grow their business with less money than they thought they needed. It also steers them to free quality advice.

Topics covered include:

        • Cash free ideas on barter, publicity, advertising, the internet, selling, outsourcing, networking, factors
        • Acquiring and keeping customers
        • Places to find free, quality help
        • Maximizing profits through correct pricing
        • Creating and understanding a cash flow statement
        • Non-traditional ways to get money
        • Key factors for entrepreneurial success
        • Selling
        • Building trust
        • Testing
        • Converting fixed costs to convertible ones
        • Case study of a successful start-up

Recent Post from the Blog

SHARK TANK-Helpful or Harmful for Start-Ups?

January 27th, 2014

The hit TV show "Shark Tank" helps start-ups get started. Would-be business owners come on the series to solicit money and help from a panel of five heavy-hitting entrepreneurs. After giving a pitch and going through a grilling, the contestants find out if they'll get funded or not and how much equity they will have to give up. On the air for five years and counting, "Shark Tank" is an entertaining and successful show. However, as a founder of 16 start-ups, my criteria for evaluating potential businesses differs from most of the panelists—I often find myself arguing with the screen. Of course, it's a TV show, which means its primary mission is to entertain, which increases ratings and profits. But entertainment has its limitations—in [...]

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