If your product is very successful and if you have no legal way of protecting it—which is true, in most cases—then why not knock yourself off before someone else does? Put yourself in the knockoff artist’s shoes. How would he or she copy your product? In most cases, they will look to make it less […] Read more »
Packaging A Major Factor in the Sale
Many times, the packaging of the product is as important as the product itself. Of course, if you’re making a product like industrial machinery, this may not be true. But in the case of consumer products, packaging can be an overwhelmingly important element. Perhaps the most extreme case involves products bought by collectors, such as […] Read more »