You are known for the company you keep (as well as the company you are). There are several ways to bask in reflected glory. For example, you can run an ad for your product featuring your most prestigious customers. There’s some chance that those customers will kick in some money to support your ad, but […] Read more »
Closeouts. . .A Fact of Life
Even if your product has a long and happy run in the marketplace, it’s likely to reach the end of its run eventually, and leave you with a significant inventory on hand. Welcome to your first closeout! Think of this as an entrepreneurial rite of passage: If you’re in the game long enough, you’re almost […] Read more »