This book is for Sales Reps, Manufacturers who use Reps and those wannabe’s on both sides. It is direct , short and of high value to the reader. You will quickly get actionable ideas. The Table of Contents below spells out the topics covered.
Never straying far from his central thesis that risk can almost always be managed and reduced, Reiss covers every obstacle the entrepreneur is likely to meet. Where do ideas come from? How do you get started? Where can you find the money? How do you build credibility? With many practical suggestions, this book should be useful to anyone starting a business.